Live · helping 220+ campaigns scale

Your AI co-pilot
for paid growth.

Helferlain is the senior performance-marketing analyst that never sleeps. It correlates Google Ads, GA4, Search Console and your CRM into one optimization loop — then surfaces the next-best action, ranked by EUR impact, every morning.

Start 14-day trial — no credit card Watch 90-second demo

EU-hostedGDPR-readyNo API keys — use your Claude Pro / ChatGPT Plus

helferlain.com / dashboard

Saved · MTD

€18,420

+12%

Conversions · 7d

3,120

+8%

Health score

Today's recommendations

06:00 UTC

Pause low-CTR PMax assets in DACH
GA4 + Google Ads
+€2,340 / mo
Add 12 negative keywords from GSC zero-click
Search Console
+€890 / mo
Re-route Bigin MQL spend to high-intent terms
Bigin CRM
+€420 / mo

Cross-source loop · Ads + GA4 + GSC + CRM

cross-source

Trusted by performance teams at

SVALBARDNORTH-PEAKKOMPETENZAURORAPOLAR.IOHELIXSVALBARDNORTH-PEAKKOMPETENZAURORAPOLAR.IOHELIX

The state of paid in 2026

Performance Max is a black box.
Your dashboards aren't.

62%
of PPC pros call opaque, black-box platforms their #1 challenge in 2026.
PPC Chief — State of PPC 2026
48%
name lack of control as their top frustration with PMax campaign delivery.
n=1,306 performance marketers
€1.4B
in DACH ad-tooling spend chases attribution clarity that no single tool delivers.
GlobeNewswire 2026 estimate

Why Helferlain

Built for the team that runs the ads. Not the platform that hides them.

Three architectural choices set Helferlain apart: cross-source data depth, EU-first compliance, and a billing model that respects your AI budget. No proxy, no markup, no lock-in.

Cross-source intelligence

Google Ads + GA4 + Search Console + Bigin/HubSpot/Pipedrive in one optimization loop. The recommendations cite the data they came from — every time.

EU-hosted, GDPR-first

Cloudflare Frankfurt, Neon EU and a self-hosted auth stack. AV-Vertrag generated at signup. Audit-log GDPR-export ready in one API call.

Use your Claude Pro or ChatGPT Plus

Add Helferlain as a custom MCP connector to the AI app you already pay for. No new API keys, no inference markup. We never proxy — Anthropic and OpenAI never see your ad-account credentials. Optional BYOK for power-users who prefer their own provider key.

How it works

Three steps from signup to your first applied recommendation.

01
Connect
OAuth into Google Ads, GA4, Search Console and your CRM. We never store passwords; tokens are envelope-encrypted per workspace.
Google Ads
GA4
Search Console
Bigin CRM
02
Audit
Helferlain runs a daily cross-source audit at 06:00 UTC. Findings are scored by EUR impact and ranked by severity.
Audit run · 06:00 UTC
85%
60%
40%
25%
03
Apply
Review the top recommendation in 60 seconds. Apply with one click — every action is reversible from the audit log.
Pause low-CTR PMax assets
Reversible · audit-logged

What you'll find

Recover wasted spend before your next stand-up.

Five core audits ship in V1. Each one was prototyped on real client data before it became a product.

12–18%

Wasted-spend audit

Identify low-conversion segments, irrelevant placements and over-served Pmax assets. Quantified in EUR, ranked by impact.

200+

Search-term cleanup

Cluster underperforming queries from Search Console + Ads. Adds negative keywords with single-click approval and audit trail.

94%

Conversion-tracking audit

Catch broken pixels, duplicate events and Consent-Mode-V2 misconfigs before they distort your bid strategy.

−47%

PMax demystifier

Channel-level performance, asset-level CTR and search-theme attribution. The visibility Google won't give you.

Pricing

Pay for the platform. Keep your AI keys.

Per workspace, billed monthly or yearly. EUR pricing, EU-hosted, GDPR-ready. Stripe Tax handles VAT — reverse-charge for verified EU B2B.

Starter

Solo performance marketers and freelancers.

€66/ mo

Billed €792 / yr

Free trial

1 ad account · Google Ads
GA4 + Search Console
500 MCP tool-calls / month
Email support · 48h SLA

Join 25 founding pioneers. 50% off, for life.

We open Helferlain to a small cohort of performance teams first. You get a private Slack channel with the founder, weekly product calls, and a pricing lock that survives every public price change.

18 of 25 slots left

Questions

Frequently asked.

Do I need an Anthropic or OpenAI API key?

No. The default setup uses your existing Claude Pro / ChatGPT Plus subscription ($20/mo) — Helferlain is added as a custom MCP connector inside the AI app. Anthropic and OpenAI never see your ad-account credentials. We never proxy your prompts. Optional BYOK is available for power-users who prefer to bring their own provider key — same product, billed against your provider account instead of our monthly quota.

Is Helferlain actually EU-hosted?

Yes. Web app on Vercel Frankfurt, MCP gateway on Cloudflare Workers EU-only, database on Neon Frankfurt, Sentry on EU region, PostHog on EU cloud (no Session Replay enabled). Sub-processor list is published at /legal/sub-processors and updated within 30 days of any change.

What happens if I cancel?

Monthly cancels at the end of the period — you keep access until then. Annual gets a pro-rata refund within the 30-day money-back window. Beyond 30 days, annual is locked but you can downgrade to a smaller tier mid-cycle.

Do I need a Google Ads MCC account?

No. We support both single accounts and MCC managers. If you operate as an agency, the MCC pattern unlocks our multi-mandate audit dashboard automatically.

What data does Helferlain store?

Workspace metadata, encrypted OAuth tokens for the platforms you connect, audit reports, recommendations, and an audit log of every action. We do not store raw ad creatives or end-user PII. Full data map at /legal/privacy.

Is this Beta-grade or production-ready?

We're shipping a Beta with the first 25 customers. The architecture, encryption and DSGVO posture are production-grade from day one. SLA-backed uptime starts the day we exit Beta — currently best-effort with a 99% target.

Your AI co-pilotfor paid growth.